When Google turned its attention to helping people to prepare and archive health care directives, some thought went into it:
- Design an easy online interface that enables people to fill in their own forms.
- Gave it a pleasant name (“Caring Connections“), rather than leaving it to be mischarized as something like “Death Squads.”
- Provide it at no charge, rather than enlist physicians to sit down with elderly people in a manner that might look as if authority figures were being paid to convince people to sign away their right to health care.
It is just a coincidence that Google has $20 billion in the bank, and the federal government has — well, less.
Google’s health care site is very good, by the way. My snark button is now off.