Google’s Big Brain

August 20, 2009

When Google turned its attention to helping people to prepare and archive health care directives, some thought went into it:

  1. Design an easy online interface that enables people to fill in their own forms.
  2. Gave it a pleasant name (“Caring Connections“), rather than leaving it to be mischarized as something like “Death Squads.”
  3. Provide it at no charge, rather than enlist physicians to sit down with elderly people in a manner that might look as if authority figures were being paid to convince people to sign away their right to health care.

It is just a coincidence that Google has $20 billion in the bank, and the federal government has — well, less.

Google’s health care site is very good, by the way.  My snark button is now off.

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